Starting your own franchise is exciting but in today’s climate can also feel a bit daunting. Ben Stickland has been with the WPA Healthcare Practice since 2019 and has built a successful franchise helping companies and individuals find the right WPA Health Insurance plans to meet their exact needs.
The WPA Healthcare Practice has always supported the working from home ethos, giving franchisees the freedom to work the hours that suit their needs and build long-term relationships with clients without restrictions of the office. This has meant that for Ben the transition during the COVID pandemic was smooth and resulted in less travelling and more time to focus on his online presence. This is when Ben really found his feet with social media and wanted to embrace it to sell the benefits of WPA Private Health insurance.
Ben has had huge success promoting his franchise using his social media presence, he says that ‘By using free platforms such as LinkedIn and Instagram my clients can get to know me and WPA. This makes people more comfortable when reaching out to me and gets the WPA name out there so it is always in the back of people’s minds.’
Ben has gained a large amount of new business from social media and posts regular videos about what he does and what WPA can offer.
‘They catch people's attention. The 10 or 20 second long videos, get the point across visually, quickly and informatively.’
Ben says that having the backing of The WPA Healthcare Practice gives him more time to focus on his social media presence and reach out to new clients.
‘I have so much support, which is fantastic. I'm very grateful every day to be a part of the franchise. I have hundreds of people backing me in Head Office, which isn’t something you usually get when owning your own business.’
The WPA Healthcare Practice offer extensive training and marketing support to its Healthcare Partners. The Healthcare Support Package includes the following:
All businesses throughout the pandemic have undeniably had to change the way that they operate. WPA franchisees have found new ways to grow and develop their businesses and the franchise model has allowed them to adapt to the changing times. They are now, more than ever, helping their communities access the very best healthcare when they need it the most.
Alex Budd, a WPA Healthcare Partner, talks about the transition he made just under three years ago
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Meet, David O'Toole, a member of the Healthcare Practice Partner Team.
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Seven years ago Phil Arnold became his own boss as a Healthcare Practice Partner.
Lynda Buntin was recently named as Healthcare Practice Partner of the Year and talks about her business in Northampton and Peterborough.
"TheHealthcare Practice opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."
Uckfield man and Healthcare Practice partner, Dan Wade says that looking after his customers has been the key to his success.
Discover what your life could be like as a Healthcare Practice partner through Uel Campbell.
When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former supplier and eventually join the company.
"There’s far more to being a partner with Healthcare Practice than selling insurance policies", find out from Healthcare Practice partner Lorna Smith.
Attending an Open Day and seeing the slick and technologically advanced operation behind the scene convinced me I was making the right choice. By the time I left the Open Day, I had made up my mind that WPA was a company which lived the business values that matched my own.David Rollock – Healthcare Partner since September 2014
Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.Catherine Bennett – Healthcare Partner since December 2014
My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it’s been the best decision that I’ve made.Ross Le Jeune - Healthcare Partner since 2016
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