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WPA Healthcare Practice Case Study
The WPA Healthcare Practice have a team of Partners who sell Western Provident Association (WPA) health insurance products. They are looking for the right people to promote WPA policies and support their long-term relationships with customers.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established13 years
  • Current UK Coverage80%
  • Franchisee Support Staff15
  • Total Startup Cost£9,200
  • Home-based business locationYes
  • Business to business servicesYes
  • Franchisee operates individuallyYes
Next Steps

What made WPA Healthcare Franchisee, Alex Budd become a Healthcare Partner?

For many, the thought of starting your own business can be daunting.  However, the WPA Healthcare Practice give you access to unrivalled training, marketing, and support to make your new business a success. Alex Budd, a WPA Healthcare Partner, talks about the transition he made just under three years ago:

What attracted you to become a Healthcare Partner? 

I had previously met several Healthcare Partners when I was working in Business Development for a training company. The big thing which I took away was everybody was positive and that can be quite unusual when you're working for a corporate firm. It stood out that the Partners were ethical and very customer focused, it had a nice feel about it.   Then I said, you know what? I quite like the sound of this.

What were your main considerations before becoming a Healthcare Partner? 

When starting a business, you need to be aware of your overheads and being a Partner, your ongoing overheads are very low.  You can work from home, you have central support, and the marketing budget for the first 2 years really helped with promoting my business. I really like that I own my business but also have this support when I need it, especially when I was first starting out.

What support have you had from the WPA Healthcare Practice?

The franchise support package from Head Office is completely set up for you to hit the ground running and be a success.  You have IT support, marketing support, and a mentor. These are all things that are built into the Healthcare Partner package. Everything is there to help you succeed.  Everything is tried and tested, you are not stepping into the unknown.  It was a very easy transition from my employed life to becoming a Healthcare Partner.

What do you like most about being a Healthcare Partner? 

For me, being a Healthcare Partner is like a hybrid, you are working with an experienced company, but you are also self-employed and run your own business. That provides me with flexibility to spend more time with my children, attending sports days, being around in the school holidays, all with the backing of a large and very well-respected company.  

If you are interested in becoming a business owner and understanding more about the opportunity the support package provides, click below now!

Ben Stickland has been with the WPA Healthcare Practice since 2019Ben Stickland has been with the WPA Healthcare Practice since 2019

Ben Stickland talks about building his successful WPA Healthcare franchise.

Mark Tomlinson Joined WPA Healthcare Practice in September 2010Mark Tomlinson Joined WPA Healthcare Practice in September 2010

Mark Tomlinson joined WPA Healthcare Practice in September 2010 as a franchisee in the South West.

Healthcare Practice Partner Profile - Simon MarksHealthcare Practice Partner Profile - Simon Marks

Simon Marks came from the banking sector and took over a well-established portfolio of customers in Northern Ireland in November 2012.

Matt Trapnell Has Found a Second Career with Healthcare PracticeMatt Trapnell Has Found a Second Career with Healthcare Practice

For Matt Trapnell Healthcare Practice has led to a fulfilling second career.

David O'Toole is a Member of the Healthcare Practice Partner TeamDavid O'Toole is a Member of the Healthcare Practice Partner Team

Meet, David O'Toole, a member of the Healthcare Practice Partner Team.

A day in the life of Gavin Flaxman, Healthcare Practice PartnerA day in the life of Gavin Flaxman, Healthcare Practice Partner

Gavin Flaxman joined Healthcare Practice as a Partner in 2013 and is based in central Surrey.

Phil Arnold second career, ethical companyPhil Arnold second career, ethical company

Seven years ago Phil Arnold became his own boss as a Healthcare Practice Partner.

Introducing Lynda Buntin from Healthcare PracticeIntroducing Lynda Buntin from Healthcare Practice

Lynda Buntin was recently named as Healthcare Practice Partner of the Year and talks about her business in Northampton and Peterborough.

Wendy Pake has built a successful career as a partner with Healthcare Practice.Wendy Pake has built a successful career as a partner with Healthcare Practice.

"TheHealthcare Practice opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."

'Customer care makes Dan the best in the business'"Customer care makes Dan the best in the business"

Uckfield man and Healthcare Practice partner, Dan Wade says that looking after his customers has been the key to his success.

Social NetworkerSocial Networker

Discover what your life could be like as a Healthcare Practice partner through Uel Campbell.

Healthcare Practice Partner Profile - Robert WesthorpHealthcare Practice Partner Profile - Robert Westhorp

When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former supplier and eventually join the company.

A Day in the life of Healthcare Practice Partner - Lorna SmithA Day in the life of Healthcare Practice Partner - Lorna Smith

"There’s far more to being a partner with Healthcare Practice than selling insurance policies", find out from Healthcare Practice partner Lorna Smith.

What Our Franchisees Say

My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it’s been the best decision that I’ve made.Ross Le Jeune - Healthcare Partner since 2016


Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.Catherine Bennett – Healthcare Partner since December 2014


Attending an Open Day and seeing the slick and technologically advanced operation behind the scene convinced me I was making the right choice. By the time I left the Open Day, I had made up my mind that WPA was a company which lived the business values that matched my own.David Rollock – Healthcare Partner since September 2014


Why Choose Us

Award winning customer service

A not for profit organisation that really cares about customers

Build a solid and sustainable long-term business

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