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Dream Doors Case Study
Malcolm and Jon Newnham set themselves a sales target of £300k for their first year and achieved that figure in just six months.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage63%
  • Franchisee Support Staff19
  • Personal Investment Req.£35,000 approx
  • Total Startup Cost£35,000
  • Shop-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Malcolm and Jon Newnham Run Dream Doors Southend

WHEN ex-builders Malcolm and Jon Newnham took over Dream Doors Southend they set themselves a modest sales target of £300k for their first year.  The father and son team achieved that figure in just six months.

Not bad for two men coming straight out of the construction industry with no previous experience of selling.

Dream Doors | Malcolm and Jon NewnhamJon said:

"Me and dad only lived around the corner from our Dream Doors showroom, so we walked past it every day.  When we realised it had become available, we jumped at the opportunity.  We could see from the beginning it had great potential to grow.

Being from a background where we’ve fitted kitchens, we knew it was a great idea and business model and we were determined to make it work.

I think we had set ourselves a low target of making £300,000 in sales by the end of our first year, but we actually hit that figure by the summer.  It was amazing. We just seemed to go through a period where the more turnover we made, the more work we got - it snowballed.

I think it shows what a great product we’re selling. People like the idea of having their kitchen makeover done in just a few days, rather than taking a couple of weeks to rip everything out and replace it.

We were really surprised to make as much as we did in such a short space of time. I’m not from a sales background, so I think it just goes to show the strength of the training. I’ve had lots of customers tell me that it’s nice to talk to someone who’s not trying to ram anything down their throat.

I don’t even think of it as selling; I’m there to help guide people while they decide what they want in their kitchen. The products sort of sell themselves from there.

Taking on a franchise is a big step, it’s a big investment, but it’s an investment that’s going to see real growth really quickly. The marketing and the sales support definitely helps there too."

Malcolm and Jon were awarded the exceptional new starter award at Dream Doors’ 2018 conference.

Dream Doors is looking for more talented franchisees like Malcolm and Jon who are ready to generate huge profits by representing an industry-leading brand.

There are just 19 new franchise territories available nationwide, particularly in the North East, North West, Yorkshire and Scotland.

Interested parties from anywhere in the UK are encouraged to click below to find out more about Dream Doors franchise opportunities

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A seven year conversation with Dream Doors has finally led to Eddie Shiels coming on board and taking on a showroom.

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What Our Franchisees Say

The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon


Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder


If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones


Why Choose Us

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

The kitchen industry is booming and, as an alternative to standard kitchen companies, Dream Doors offer our customers a solution that saves time, money and hassle

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