IN JUST ten months, Dream Doors franchisees Clive and Angela Coldwell have generated well over £1million. The owners of the Poole franchise have brought in over £100,000 every month since January. They attribute their success to the power of the Dream Doors brand and the good reputation they have built up in their own area.
Angela said: “Now that we’ve been doing this for eight years, we’re much smarter at what we’re doing. We have our advertising channels in place, but to be honest we now generate a lot of business via recommendations and referrals.
We’ve got a great team of fitters who have been with us from day one and they’re really experienced at dealing with customers.”
Clive believes a mix of well-managed social media engagement and generating positive word-of-mouth locally are key components of their showroom’s success.
He said: “It’s all about reputation and encouraging people to find us online and talk about what we’ve done. We get lots of: “You did my auntie’s best friend’s neighbour’s kitchen’ type of thing. But you can’t take anything away from the Dream Doors brand. And that brand awareness keeps on growing. In particular, our internet presence has grown significantly since we started.”
Clive and Angela both worked in large corporate organisations before deciding to pursue a franchising career. Clive said: “It was that opportunity to create a proper business - with franchising, it’s about the security you get. We could have set up our own kitchen showroom, but we didn’t have that knowledge or expertise. We didn’t know what to put in the showroom and what to fill it with. When you buy into a franchise, you buy into that knowledge and expertise.”
Clive added: “We looked at a couple of different things and different companies, but Dream Doors struck us as one that we could grow the most with and achieve the most with. Most franchises are about being a one-man band with a van – that’s not what we wanted. We wanted to grow more than that.”
Clive and Angela certainly have grown, with sales of more than £8million since their launch.
Dream Doors has 19 new franchise territories available nationwide, particularly in the North East, North West, Yorkshire and Scotland.
Resales are also becoming available as several franchisees are approaching retirement age.
Former salesman Ross Gamble moved nearly 5,000 miles to open a Dream Doors kitchen showroom.
The James family has worked together to generate over £1million in annual sales from their Dream Doors showroom in Stoke-on-Trent.
Ex-banker Jerry Innesbeer took back control of his working life by taking on a Dream Doors franchise after being made redundant.
Samiul Islam and Abdul Muktadir have surpassed their income targets in their first 18 months of running a Dream Doors franchise.
After training to be a butcher in his youth, Kevin later became a health and safety officer for a multi-national corporation, inspecting factories around the world. But, by his own admission, a love of international travel can ‘wear off’
Dream Doors franchisees Richard Marshall and Jamie-Louise Brewer generated over £94,000 in their first month of trade.
Joining Dream Doors has been a 'whirlwind' for David and Kate Howle of Worcester.
Mark and Rachael say that they have never felt more at home whilst working as Dream Doors Franchisees.
Lavine decided to open his own Dream Doors franchise and tells us what first attracted him to the proposition.
Matt Jones, the new owner of Dream Doors Truro, worked as a design technology teacher for 12 years before taking on a franchise.
Dream Doors tells us how Barry Payne recovered from a career ending fall to turn around an ailing Dream Doors business.
Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder
The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon
If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones
nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle
By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days