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Recognition Express
Hardworking, ambitious and driven franchisees with good ‘people skills’ are well suited to the ethos of Recognition Express and will find the rewards for owning their own branded products franchise can be substantial. Top franchisees annual sales are in excess of 1million.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established40 years
  • Current UK Coverage50%
  • Franchisee Support Staff10
  • Personal Investment Req.£9,000
  • Total Startup Cost£25,000
  • Home-based business locationYes
  • Office-based business locationYes
  • Territory-based business locationYes
  • Business to business servicesYes
  • Franchisee employs staffYes
Next Steps

With a flourishing multi-million pound network, Recognition Express offers a high degree of security on your investment.

Established in 1979, Recognition Express has over 45 franchise territories in the UK and Europe. They are the most successful franchise network for the sector in their UK.

Recognition Express Business | branded products franchise

Recognition Express operate their branded products franchise within a market worth an estimated £3billion plus per annum. They have developed proven business systems to enable you to build a successful business.

Recognise the potential

Recognition Express supplies branded business gifts and promotional products, personalised name badges, staff awards, posters and signs plus a full range of branded clothing to the widest cross section of companies and organisations in the UK.

As a Recognition Express Business Owner you will serve businesses or organisations from a local shop to multinational corporations who are looking to increase their recognition factor.

Whether it be 1000 name badges a year to a major airline or supplying branded umbrellas to a local hairdresser to lend to their customers.

Recognition Express Business | branded products franchise

How much can you earn?

Average established franchisees' turnover is £250,000 with top franchisees annual sales in excess of 1million.

As part of the largest franchise network for corporate merchandise and recognition products you will take advantage of their considerable purchasing power.

Once established you will find that your business is repeat business and that any new business comes from referrals  and recommendations.  You will also have a vast array of marketing material available to you.


Franchise Training and Support

Recognition Express are committed to supporting you in all key areas of the business:

  • Recognition ExpressIntegrated business planning
  • Centralised marketing activity
  • Appointment generating programme
  • Ongoing training
  • Financial planning
  • Comprehensive marketing launch programme
  • Annual symposium
  • Monthly magazine
  • Dedicated extranet
  • Help and advice lines
  • Franchisee website
  • Procurement

Training is comprehensive and extensive, covering all key business areas – marketing, sales, finance, business planning, production, products, pricing etc.

Recognition ExpressMarketing is the cornerstone of every successful B2B business

Recognition Express has extensive marketing experience in the business to business field. They have developed several tried and tested marketing systems and programmes to help franchisees to achieve ‘friction free’ marketing and to get in front of customers – old and new.

All franchisees have access to an extensive and comprehensive collection and range of marketing collateral from sales letters, to email marketing to awareness cards to flyers/leaflets to give-aways to a branded and personalised catalogue.


Additionally, they engage professional agencies to coordinate direct marketing activity to prospective customers, they will then generate appointments on your behalf.

Centrally designed, managed and implemented direct marketing programmes form the backbone of the Recognition Express marketing system. These are augmented by high quality literature, marketing tools and ongoing training designed to drive business growth, client contact and brand awareness.

Constantly on the lookout for exciting products and innovations, Recognition Express invest both the time and money in on-going new product development programmes and in constant R&D, across the whole product range.

The Investment:

There are two options available with Recognition Express.

Some franchisees like to have the ability to print/decorate products ‘on-site’ and as such Recognition Express provides a comprehensive equipment package as part of the offering.

Recognition ExpressMany other franchisees would much rather spend their hard-earned time speaking with and meeting new and existing customers, building relationships, generating new business and looking after existing orders.

In these cases, franchisees have asked for the equipment package to be removed.

The Recognition Express franchise is available for £25,000 + VAT

Should you wish to include the equipment package then the total price is £35,000 + VAT

You will be able to reclaim the VAT in your first quarter.

Recognition Express have excellent relationships with all the major banks and for a business with the history and performance record of Recognition Express they expect the banks to fund at 70% or the total required.

Recognition Express

If you were looking to fund at £25,000 your personal commitment would be under £8,000 + VAT and your package includes:

  • Licence to trade and use the trademarks
  • Marketing Launch Programme
  • Extended training
  • Centralised Marketing programmes
  • Appointment generating system
  • Own website
  • Extensive marketing collateral
  • 250 Recognition Express product catalogues
  • Accounting software
  • Ongoing training; business reviews and network meetings

Become a Recognition Express Business Owner

Recognition Express are looking for ‘people’ people – good communicators who are comfortable building relationships at all levels.

Successful franchisees are well organised, ambitious, and keen to follow a proven business system.

Most franchisees have no experience of the promotional/branded product sector.  Recognition Express therefore provide you with everything you need to get up and running. It could be as little as four weeks to get your business running however they will move as quickly or as slowly as you need.  They will train you, support you, arm you and be by your side as you start and throughout your journey.

Find out more about becoming a Recognition Express Business Owner and running your own lucrative branded products franchise. Click below now!

What Our Franchisees Say

Having been away from the workplace for 18 years, I was apprehensive about starting my own business. The support I have received from Recognition Express has been exceptional. The business is going extremely well and the economic climate has not affected my business at all. In fact, people are very aware of the need to promote the business and keep their name out there.Jan Chidley, Recognition Express Hull and East Riding


The ongoing support from the franchisor is very comprehensive. Good initiatives and brochures are widely available to help you promote the business. New ideas and promotions are always changing to keep pace with the marketplace. It's this approach of constantly reassessing the marketplace that helps us maintain our position.Kevin Andrews, Recognition Express Taunton


Why Choose Us

BFA Award Winner

Experienced Franchisor

Centralised Marketing Programmes

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