Dream Doors Franchise

Dream Doors Set to Increase Franchise Fee

16th November 2017

Now is the best time to Join Dream Doors as their franchise fee is set to increase in January 2018.
Dream Doors Set to Increase Franchise Fee

Kitchen makeover franchise, Dream Doors, is increasing its Franchise Fee from £25,000 to £29,950 from 1st January 2018. The rise will offset some of the additional costs incurred by the company since it overhauled its training programme, took on several more franchisee support staff and added extra deliverables to the franchise package this year.

New Dream Doors franchisees now benefit from nine days of head office induction, followed by another week of supplier training. In addition, Dream Doors now supplies advanced CAD planning software within its franchise package - with a training course solely dedicated to that. Furthermore, the company has trebled its franchisee support over the last two years, giving one-on-one in-territory assistance to new starters while they learn their craft. This is especially important with a franchise such as Dream Doors, since hardly any of its 78 franchisees had any previous kitchen industry experience. In fact, most applicants haven’t run their own business before, so carefully guiding them through the complexities of launching a kitchen retail franchise is of paramount importance.

Mike Maughan-Brown, who recently launched his Dream Doors Franchise in Exeter, had this to say about the new induction programme:
"The training was excellent. A great deal of material was covered in considerable depth. The experience and expertise of the trainers was impressive and their enthusiasm and commitment was infectious. The training left me much more confident in my ability to execute the business plan and follow the franchise model."

Alex Waite, Dream Doors’ head of franchise recruitment says:
“Dream Doors makes no money out of the Franchise Fee and, in fact, at £25,000 we are making a loss on recruitment. Bringing the fee in line with our increased spend merely means we cover our costs to recruit, train and launch a new franchisee. But the £29,950 fee we received is gone in the first three months so, from then onwards, we are reliant on management services fees generated as a percentage of franchisees’ sales.

What this demonstrates is that Dream Doors needs franchisees to succeed, to get off the mark and become profitable as fast as possible. That way both us and our franchisees see a return on investment. But, of course, what it also shows is that Dream Doors has to carefully assess any applicant. As, while this is a simple business model that anyone can understand, there are still several facets of it that newcomers need to grasp. The most important aspects are sales, margins and customer service. Get these right and you build a profitable business very quickly."

Dream Doors is holding regular Discovery Days at its headquarters in Gosport, Hampshire. Any interested parties who would like to take advantage of the existing fee of £25,000 + VAT need to conclude their due diligence and enter into a Franchise Agreement before the end of 2017.

About Dream Doors

  • Dream Doors is the industry leader in kitchen facelifts with close to 80 franchisees.
  • The franchise fee is £25,000 + vat (£29,950 + vat from 1st January 2018) with a further £45,000 to £50,000 needed in working capital, for showroom fit out, for a vehicle lease and for other start-up costs.
  • Dream Doors has won the BFA's Franchisee Recruitment of the Year Award, is a former BFA 'Brand Builder of the Year' for 2008, and in 2008 won a Department of Trade and Industry backed National Training Award for the strength of its sales training programme.
  • The company has been shortlisted for a record 31 Franchise Marketing Awards, winning 9 trophies in total.
  • Dream Doors also won two trophies at the inaugural Home & Living Awards, joining household names such as John Lewis and Debenhams on the winner’s rostrum.
  • The Dream Doors franchise is a management operation that can be operated from a home base for just the first six months while sourcing suitable retail premises.
  • Franchisees do not need any previous experience of the kitchen industry as full training in sales is provided, and head office help source local kitchen fitting contractors.
  • Franchisees do not need any previous experience of the kitchen industry as full training in sales is provided, and head office help source local kitchen fitting contractors.

Find out more about the franchise opportunites with Dream Doors by clicking below to request your FREE franchise information pack

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Dream Doors Franchise News

Unprecedented Event as Dream Doors Opens 10 Showrooms!
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.

Double Trophy win for Dream Doors at the Home and Living Awards
1st November 2017
Dream Doors continues its record-breaking year with even more award wins. The kitchen makeover franchise has just secured its first...

Dream Doors Announces Best Online Marketing Campaign Award
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.

Dream Doors Introduces Brand New Marketing Strategy
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.

Dream Doors Announces Lucrative Franchise Resale Opportunities
29th September 2017
Dream Doors has begun looking for individuals, or couples, interested in taking over lucrative franchise resale opportunities.

Dream Doors Completes 60,000th Kitchen Makeover!
22nd September 2017
Dream Doors has just completed its 60,000th kitchen makeover.

Dream Doors Have Lucrative Resale Opportunities
15th September 2017
Dream Doors are looking for new franchisees to partake in lucrative resale opportunities.

Dream Doors Shortlisted for Three Franchise Marketing Awards
12th September 2017
Dream Doors has been shortlisted for three Franchise Marketing Awards.

Dream Doors Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
18 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£30,000 approx
Total Startup Cost
£75,000 approx
Territory-based business location Territory-based business location
Business to consumer services Business to consumer services
Franchisee employs and manages staff Franchisee employs and manages staff

Why Choose Us?

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

What Our Franchisees Say

Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business

Trevor Conduit

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