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Pass the Keys Franchise Case Study
Pass the Keys is the UK's leading short-let management business. They offer an expert Airbnb and short let management service across the UK. Since inception they have grown 300% year on year.
Franchise Information
  • BFA Membership StatusProvisional
  • UK Years Established6 years
  • Current UK Coverage30%
  • Franchisee Support Staff6
  • Personal Investment Req.£12,000
  • Total Startup Cost£18,000
  • Home-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

Franchisee Oliver Williams opened up his Pass the Keys Franchise in Devon

Pass The Keys has arrived in Devon’s capital city and is providing a stress-free solution for local property owners in this fast-growing market. The Managing Director of the Exeter franchise is Oliver Williams. With over 10 years in the property industry running an independent Lettings and Estate Agency in Southernhay, Oliver has a wealth of experience and the local knowledge required to provide a gold standard service

Pass the Keys Franchise | Property Mangement Business“I am from Devon and have lived here most of my adult life. I moved to Exeter 10 years ago to join our family Lettings and Estate Agency and have built up a reputation for providing an exemplary service for local landlords. I also recently completed an MBA at Exeter University. Being from South Devon. I’m particularly excited to have my partner Natalie joining me on this new venture. Natalie has a wealth of people management and project experience, and will be a great asset to the team.

“I’d wanted to get into the short-term rental market for a while to expand my offering for my existing clients, but had not found a suitable opportunity. My existing business is built on providing top-class customer service, so it was imperative for me to continue matching this with any new venture. My research revealed the many difficulties in managing short-lets and I didn’t want to start something sub-standard. When I heard about Pass The Keys, I was instantly won over by their excellent track record and the up to the minute technology. Combined with their expert knowledge and efficient management systems, I knew working with them was a great opportunity to break into the field. Their reputation and professional co-host status with Airbnb really appealed, as this assured me I could deliver a service I’d be proud of.” 

Exeter is a prime example of a location with high demand for a trustworthy short-let property management company, and Pass the Keys fills this void.

“Anyone who has visited Exeter and South East Devon knows it is a hotspot for tourism and has faithful repeat visitors every year, but it is not just hotels and guest houses that people want. More frequently, people are looking for a home away from home with the added creature comforts, or even something a little quirky. Airbnb enables you to let out your property through a trusted, secure platform, whilst still having the flexibility to make use of it yourself and enjoy all that Exeter has to offer. There’s also a growing requirement for properties that are suitable for business clients, so there’s really every opportunity for property owners to benefit from short-term letting.

The short-term letting market is rapidly growing and whilst there are many holiday lettings agencies in the area, they are working in a very specific niche, unable to meet the specific challenges and flexibility of the short-term market. Pass the keys has done all the trial and error so you don’t have to, and they’ve now learnt from mistakes to develop working practices that are highly successful. Pass The Keys can offer property owners the chance to jump into this booming market, with the security of knowing they are in experienced and capable hands.”

Pass the Keys’ partners have varying degrees of experience in property management but they all share the same desire to build their own successful business in an exciting industry.

Find out more about the Pass the Keys Franchise opportunity and running your own Property Mangement Business.
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Pass the Keys® South Pembrokeshire expands into Swansea!Pass the Keys® South Pembrokeshire expands into Swansea!

Pass the Keys officially announce Mark Pennino as the new business owner of Pass the Keys® Swansea!

Interview with a Pass the Keys Franchise Partner - Amy DuffInterview with a Pass the Keys Franchise Partner - Amy Duff

Amy Duff has held the Pass the Keys franchise in the city of Portsmouth since February 2021.

Q&A with Hannah, franchisee in SwanseaQ&A with Hannah, franchisee in Swansea

Expanding into Wales’ second largest city, Pass the Keys interviewed their Swansea partner Hannah to find out more about why she joined the franchise programme.

Q&A with East Berkshire franchisee, JoeQ&A with East Berkshire franchisee, Joe

Joe was Pass the Keys’ very first franchisee, joining the team back in April 2019.

What Our Franchisees Say

I now I work entirely for myself which is a new and liberating experience. Nothing motivates you quite like it and I now feel like I am working towards building my own future which gives me a sense of satisfaction I never had before .Jean Ramsay (Bournemouth & Poole)

The fact that you actually see the results of your hard work. The results are tangible and there is definitely a sense of achievement as you add properties to your portfolio and things become more streamlined, and of course profitable. The byproduct of this is an ever-increasing knowledge of the market and potential in your area.

There is full training and support throughout your journey. What I love however is that there is still plenty of room for you as an individual to show your entrepreneurial spirit. I enjoy the fact I wear many hats on a daily basis. I will work on marketing strategies, sales processes, operations, managing relationships and all the financial responsibilities of being a business owner each day. Amy Duff (Portsmouth)

Why Choose Us

Pass the Keys® have seen a significant increase in the number of new property signups - an average increase of 70% per partner! -

Franchise partners break even within the first 12 months of business

Be part of a national brand and immediately benefit from their multi-million pound marketing campaign to attract short-let property owners

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