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Platinum Property Partners Case Study
Platinum Property Partners (PPP) assist you in building your own portfolio of specialist buy-to-let properties and secures you a substantial income for life.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established14 years
  • Current UK Coverage75%
  • Franchisee Support Staff30
  • Personal Investment Req.£50,000 approx
  • Total Startup Cost£300,000 approx
  • Home-based business locationYes
  • Office-based business locationYes
  • Business to consumer servicesYes
  • Franchisee operates individuallyYes
Next Steps

Faith knew nothing about property before joining Platinum, now she's closing in on her fifth HMO

“I couldn’t have done it without the mentoring because my career was in IT and application development – I didn’t know anything about houses other than the
fact I lived in one”

Platinum’s 390+ Franchise Partners have all had their own reasons for joining.

For Faith Staniforth, however, it was an extremely difficult period in her life that led her to seek positive change through property investment.

“I was very fortunate that I had a long and loving marriage to my wonderful husband, Keith,” says Faith.

“But we all have a reason for change though and mine was a very personal one because my husband passed away suddenly.”

Faith’s career in IT was all about planning, so it was no surprise that, having lost Keith before his time, she very quickly put a firm plan in place to safeguard her future.

“I had a fantastic career and when Keith passed away, I was working as Head of IT for Lloyds Bank’s mortgage operation, so it was a big job and lots of pressure at a difficult time,” adds Faith.

I was 55 at the time, so I was already thinking more about retirement, doing less work and making life easy for myself. Losing Keith was a big shock, but I didn’t want to be in a position where I was making changes for the wrong reasons – it had to be a positive change. It took me a few years to get my head around what I could do and then in 2016 I joined Platinum.

Moving at pace

Although she hailed from the North West, Faith had wider-ranging options for her chosen investment area.

After “a lot of due diligence”, however, she opted for nearby Salford and moved to the Greater Manchester town so she could manage her properties easily.

Faith’s plan to quickly build a portfolio of four HMO properties was ticked off inside two years, thanks both to her own drive and enthusiasm and the accountability and support of the Platinum team.

“I couldn’t have done it without the mentoring because my career was in IT and application development – I didn’t know anything about houses other than the fact I lived in one,” laughs Faith.

With the first four HMOs, I learned a huge amount and gained massive experience through repeating the programme that Platinum trains you in. It was incredible.

“Each of the four houses had something different about it, but prices started to rise in Salford quite quickly as we’re close to Media City. I worked with Platinum’s Buying Mentor Mike Dixon in 2016 when I joined, and we secured the first house for £180,000.

“It’s worth more than £300,000 now and I spent £90,000 on the renovation.”

Expanding the business

After Salford council amended local planning rights in 2019, meaning HMOs in the town needed planning permission for change of use, Faith was getting itchy feet and started looking for her fifth property elsewhere.

“My fifth HMO is in Macclesfield,” she says.

“I came across a property there that had planning permission to be an HMO – but it was a commercial building.

“I’d used up my capital on the first four houses so I needed to be creative and utilise my pension pot with this one to secure it and there’s where the help from the Platinum Power Team came in, because using pension funds to buy bricks and mortar can be hugely complicated when you don’t know what you’re doing.”

Faith was able to secure the property for £100,000 and is spending a further £150,000 on the renovation – which will make the building a high-quality, eight-bedroom, eight-bathroom HMO and takes her total portfolio to an amazing 30 rooms across all five houses.

Big Returns

“The fifth HMO will generate £40,000 a year in income,” says Faith.

“Macclesfield is a new market for me, but I know with the standard of properties we create, we’ll have no trouble selling the rooms.

“It was a complex process to purchase it through my pension and there is actually still more to do on that front once the renovation is finished.

“I couldn’t have done any of that without the Power Team of mortgage brokers, tax advisors and lawyers.

I’ve been using them all since 2016 and I’m still using them because they give me the confidence to do things that are far more complex but far better in terms of returns.”

Find out more about Platinum Property Partners by clicking below now!

Franchisee Valerie invested the little money she had from her divorce in PlatinumFranchisee Valerie invested the little money she had from her divorce in Platinum

Armed with integrity and belief in herself, Valerie has gone on to build a portfolio of seven HMOs with Platinum Property Partners.

Franchisee Dominic decided to take early retirement and started looking at ways to invest his pension pot and savings.Franchisee Dominic decided to take early retirement and started looking at ways to invest his pension pot and savings.

After joining Platinum at the start of the pandemic, Dominic is already eyeing his third HMO property

Not UK-based? No problem! Build a profitable property portfolio from overseasNot UK-based? No problem! Build a profitable property portfolio from overseas

Previously an international gym franchisor, Simon Clarke joined Platinum Property Partners in 2017 and now has 2 HMOs

Having joined Platinum Property Partners in 2013, Nick and Gré Duthie have extended their agreement.Having joined Platinum Property Partners in 2013, Nick and Gré Duthie have extended their agreement.

Franchisees Nick and Gré Duthie explain why, as experienced Franchise Partners, they decided to stay with Platinum

Agnes and Jonathan Goodall Joined Platinum Property Partners in March 2017Agnes and Jonathan Goodall Joined Platinum Property Partners in March 2017

Agnes and Jonathan Goodall's goal was a greater return from property than corporate life in Teesside.

Finally achieving the real buy-to-let dreamFinally achieving the real buy-to-let dream

Ben Gould explains why Platinum Property Partners gave him and his parents, Mike and Jane, a secure way to invest in property...

Andrew & Christina Wallace sold their family home to invest in propertyAndrew & Christina Wallace sold their family home to invest in property

In the summer of 2014 Andrew & Christina Wallace sold their beloved family home, of more than 20 years, to become professional property investors.

Six-Figure Income From PropertySix-Figure Income From Property

Giles is a Platinum Property Partner from Poole, who wanted to double his six-figure income from property wthin three years.

Existing HMO Landlord - So Why Join Platinum Property Partners?Existing HMO Landlord - So Why Join Platinum Property Partners?

Ed Bembridge joined Platinum Property Partners in November 2013 after starting his own property portfolio.

What Our Franchisees Say

We can't imagine trying to navigate the uncertainty of the COVID-19 pandemic without the help and support of Platinum and the other Franchise Partners. Feeling part of this community is very special to us.Alex and Emma - Franchise Partners


No one can join PPP with all the necessary skills and experiences. You don't have to. You will be mentored to achieve things you don't know how to do regarding terms of purchasing property, refurbishing property, finding tenants and operating your houses.Mark Ridout - Franchise Partner


COVID-19 has really stress tested the model, we've seen it in action and it's given us confidence that it's really robust for the future.Paul Reynolds - Franchise Partner


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