The Bardon Group offers market-leading opportunities and support for its franchisees. With comprehensive expertise and knowledge gained over 40 years in the business, the Group understands what it takes to help franchisees be successful.
The Group supports its frachisees with a unique package of benefits, including branding, business systems, marketing toolkits and professional development and training which, when combined with the franchise owner’s skills, create a powerful recipe for business success.
One franchisee who has reaped these benefits is Stewart Green who has both a Recognition Express and Kall Kwik franchise in Bury St Edmunds, Suffolk.
Stewart bought his first franchise, Kall Kwik, 16 years ago.
In 2003 Stewart found himself at a crossroad in his professional life. Having enjoyed a hugely successful career working for other people, Stewart had long held a desire to run his own business. He explored franchising in his twenties but struggled to raise the finance needed at the time so put the idea on the back burner.
As his career took off, thoughts of his own venture were never far from his mind and in 2003 he took the plunge.
“I always knew that I didn’t want to reach retirement age and think to myself, ‘I really wish I’d set up my own business’. By that stage I was in a much better position financially to explore the options more seriously. The Kall Kwik franchise in Bury St Edmunds offered the perfect way to build a my own business with the support of a renowned expert.”
As an already established business, Kall Kwik Bury St Edmunds gave Stewart the business opportunity he craved and he set about growing the franchise by extending its product portfolio to include wed design and email marketing services, large format printing and a marketing support proposition for companies needing help in this area.
Five years ago Stewart was approached by the Bardon Group to see if he would be interested in developing the Recognition Express brand for Suffolk.
“It was a natural fit. Many of our existing print customers had expressed an interest in promotional products so we knew that we already had a keen potential audience and could see the scope to build both brands by offering a combination of both to existing and new customers.”
Stewart and his team of 11 staff now operate both franchises from premises at Brunel Business Court near to the centre of Bury St Edmunds.
Harnessing the power of both the Kall Kiwk and Recognition Express brands, Stewart has developed a one-stop-shop for corporate customers looking to build their own brand and improve their market position.
“Among the many benefits of having two franchises with the Bardon Group is the ability to offer customers a full brand service experience. Not only can we help design their website and deliver on their printed collateral, we can also advise on promotional items and clothing which enables them to really maximise the opportunities to promote their business.”
Having two franchises has also helped future-proof Stewart’s enterprise. Over the last 16 years both his businesses have seen year on year growth, despite a recession and the current economic uncertainty. Stewart puts this down to the flexibility he is able to offer his clients – for example where a business may look to cut back on spend in one area such as promotional goods, its need for print or design will be maintained, and vice versa.
“Stewart’s story is an excellent example of how personal drive and determination, when combined with the training and support package that we offer, can deliver ongoing business growth. Stewart’s businesses are shining examples of the franchising model that we strive for.”
Stephen and Ciorsdan Price started their Recognition Express franchise in West Scotland in 2003.
Hugh O’Neill put his redundancy payment towards the purchase of a Recognition Express franchise in 2010, and he’s set to reach his target ultimate turnover by 2022.
Three heads are better than one for Recognition Express South East Scotland.
Stephen Loasby is now the proud owner of Recognition Express in Cowgate, Peterborough.
Matt Bevis, Claire Lindley & Danny Bevis purchased and already established Recognition Express business in Grimsby.
Having been away from the workplace for 18 years, I was apprehensive about starting my own business. The support I have received from Recognition Express has been exceptional. The business is going extremely well and the economic climate has not affected my business at all. In fact, people are very aware of the need to promote the business and keep their name out there.Jan Chidley, Recognition Express Hull and East Riding
The ongoing support from the franchisor is very comprehensive. Good initiatives and brochures are widely available to help you promote the business. New ideas and promotions are always changing to keep pace with the marketplace. It's this approach of constantly reassessing the marketplace that helps us maintain our position.Kevin Andrews, Recognition Express Taunton
Centralised Marketing Programmes
Multiple Revenue Streams (promo to clothing to name badges to awards)