19th December 2017
The Dream Doors Annual Conference has featured some stellar guest speakers over the years, including Falklands veteran Simon Weston CBE and Olympic Gold Medallist Sally Gunnel, OBE. But this year’s keynote speaker was someone rather more infamous, with Gerald Ratner taking to the stage to deliver a cautionary message on how not to run a successful business!
Many will remember special guest Gerald Ratner from his unfortunate PR blunder in which he named and shamed his very own products, referring to one item in particular as “total crap”. Gerald was the prestigious owner of multiple jewellery businesses and in one fell swoop lost millions, as well as his position within the company. This mistake has gone down in UK history, birthing the phrase “doing a Ratner” for when anyone in business makes a public gaffe.
And while Ratner was arguably a leftfield choice to motivate a room full of business owners, there was still a positive message to take from the experience. Gerald has managed to build himself back up from a negative experience that would finish off most ordinary people – he owed the bank £1Billion at one time – and turn his life and career around again. His story shows that mistakes can be rectified, even brand-killing ones like his.
The Conference itself was a smooth, informative and celebratory affair with a focus on the customer journey. Existing franchisees shared their experiences, as did members of staff, the head office team and Sandler Training franchisee, Berkeley Harris.
Troy Tappenden, MD of Dream Doors also took to the stage, delivering his vision for the business heading into 2018:
"The Dream Doors Annual Conference is always improving with more content and entertainment for our franchisees. With 2017 being the best year for the business so far, it’s only fitting that this year’s conference was also the best it had ever been! Gerald Ratner and Berkeley Harris gave great business insight, while keeping the mood light-hearted and entertaining. The evening was also fantastic with franchisee awards presented in a real atmosphere of celebration. Everyone was having a sensational evening and with over half a million-pound dedicated to Google, Bing and PPC going into 2018, were hoping for an even better conference next year!"
Dream Doors primarily deals with replacement kitchen doors. By simply replacing kitchen doors and worktops they give customers the look of a brand-new kitchen for a fraction of the price. This business model has proven to be incredibly lucrative, with network sales close to £40Million. Dream Doors has reached many significant milestones this year too, including completing its 60,000th kitchen makeover and reaching almost 80 local showrooms nationwide.
10th May 2018
Kitchen industry leader, Dream Doors, has unveiled its new and improved website.
4th May 2018
Kitchen makeover retailer, Dream Doors, opens new showrooms in Essex and Kent.
13th February 2018
Dream Doors has just opened a brand new showroom in the West Nottingham area.
10th January 2018
Dream Doors has named Philip Carr as its new Managing Director.
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.
1st November 2017
Dream Doors continues its record-breaking year with even more award wins. The kitchen makeover franchise has just secured its first trophies at the inaugural Home and Living Awards.
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.
29th September 2017
Dream Doors has begun looking for individuals, or couples, interested in taking over lucrative franchise resale opportunities.
22nd September 2017
Dream Doors has just completed its 60,000th kitchen makeover.
15th September 2017
Dream Doors are looking for new franchisees to partake in lucrative resale opportunities.
12th September 2017
Dream Doors has been shortlisted for three Franchise Marketing Awards.
2nd August 2017
Dream Doors has launched a campaign focused on increasing consumer awareness and gaining new leads for its 76 franchised showrooms.
If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones
The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon
Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder
By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days
nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle