18th July 2017
The UK’s largest kitchen door replacement retailer, Dream Doors, has just released its brand-new website, boasting additional features and an improved UI (user interface), all designed to further improve its customers’ experience.
The new website took the most effective aspects of its previous incarnation, such as the state-of-the-art kitchen designer and the informative and light-hearted weekly blog, while introducing many new and user-friendly features.
One such development is the interactive gallery, where site visitors can now view Dream Doors’ range of replacement kitchen and bedroom doors in situ. What’s more, they can pick any style from the company’s modern, traditional and classic range and see what it would look like in a range of different colours.
Another new feature of the site is a library of company videos so that browsers can see what a typical kitchen makeover looks like, and how it can be completed in just a couple of days. The Dream Doors TV page also features franchisee videos, information on the company’s involvement in ITV’s 60-Minute Makeover programme as well as the more recent ITV3 advertising campaign.
Dream Doors’ franchisees themselves have also gained a new and improved showroom page, adding personal touches from each branch. The franchisees are introduced via a bio and photographs, alongside an outline of the area they cover and the services they provide. This page gives all the information a customer needs, from a map showing the showroom location to a dedicated call back form that allows them to quickly contact their local branch.
User-testing and consumer feedback on the old site suggested that it was content-heavy and complex, something that has now been addressed and rectified. The new layout improves the aesthetics across all platforms – mobile and PC – with a simple, clean design that is easy to navigate by the key target audience (which, for Dream Doors, is largely retirees and over-60s). News and offers are shown on a slider and the main features of the website are easily found: from a showroom locator to a brochure download button, all are quickly accessible from the home page.
Says Dream Doors marketing executive, Mark Kennard, who co-ordinated the design and build phase of the new website:
"Our old site was doing well and stats were good. However, like many of our customer’s kitchens, we needed a makeover to improve the look and feel. We’re extremely happy with the new site, it’s taken all the good bits of the old site and improved it immensely. We now show all our door styles and the colours associated with them. The whole site is cleaner, slick and most importantly easier to navigate, being very mobile friendly. Initial stats have been very encouraging and we’re constantly looking forward to improving and developing the site."
8th March 2018
Dream Doors showcases new TV advert at The British & International Franchise Exhibition in London this week.
13th February 2018
Dream Doors has just opened a brand new showroom in the West Nottingham area.
10th January 2018
Dream Doors has named Philip Carr as its new Managing Director.
19th December 2017
Gerald Ratner made a guest appearance at the Dream Doors 2017 Conference.
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.
1st November 2017
Dream Doors continues its record-breaking year with even more award wins. The kitchen makeover franchise has just secured its first trophies at the inaugural Home and Living Awards.
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.
29th September 2017
Dream Doors has begun looking for individuals, or couples, interested in taking over lucrative franchise resale opportunities.
22nd September 2017
Dream Doors has just completed its 60,000th kitchen makeover.
15th September 2017
Dream Doors are looking for new franchisees to partake in lucrative resale opportunities.
12th September 2017
Dream Doors has been shortlisted for three Franchise Marketing Awards.
2nd August 2017
Dream Doors has launched a campaign focused on increasing consumer awareness and gaining new leads for its 76 franchised showrooms.
27th June 2017
Dream Doors has recorded a new milestone of two new showrooms opening on the same day!
23rd May 2017
Long-time Dream Doors Business Development Manager Andy Hart becomes the company’s latest franchisee.
11th April 2017
Dream Doors has brought its award-winning service to South Bedfordshire.
The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon
Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder
If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones
nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle
By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days