8th June 2018
This amazing campaign has been many months in the planning and making and Caremark feel very proud to be communicating their important messages to every member of staff in the company – that’s a lot of people – more than 105 franchisees, 29 head office staff and in excess of 4,500 operational staff!
This sets them on an exciting path which they think will revolutionise the Caremark brand from the inside out and this is only the beginning! The campaign will continue to roll through this year and into next, with a series of inspirational messages delivered via a variety of colourful and engaging literature.
It is well known that a company’s culture can make the difference in driving staff recruitment, satisfaction and loyalty. Keeping staff feeling valued, enthusiastic and proud of the brand they represent sits at the heart of a company’s culture. The Caremark message to all franchisees and their staff is all about:
Caremark feel this sets them apart as an innovative, forward thinking organisation, placing great emphasis on its internal culture and the wellbeing of its staff.
It is important to mention also, that during the research phase, Caremark really appreciated the valuable input and assistance by those franchisees involved. More importantly, they wanted to canvass the views of their valuable care staff on the ground, so they met with some of the franchisees’ teams and asked them for their thoughts about what the brand meant to them, how they felt about the wonderful job they do and what was really important to them.
It was encouraging too, to see how pleased and interested the care workers were with the idea of being part of a bigger family and being involved in the process.
It is all about enabling the amazing care staff to understand and embrace the brand values, to experience greater job satisfaction and less stress, to feel proud of the uniform they wear, to thrive and feel happy doing the job they do.
If Caremark want to become the best brand in the home care business they cannot do this in isolation. They need to work together, each person committed to supporting the other and working for excellence.
Caremark feel that creating the mark of excellent care becomes a reality when they all engage, set off from the same place having the same vision, working as one team, with one goal. It begins and ends with each of them, but more importantly, their amazing hard-working care staff.
"That’s because it’s here, that we find some of our most valuable assets – those who are out there every day, caring for people and changing lives. It’s through their pride, satisfaction and desire to be the best, that we ensure the success of our individual franchisees and our network as a whole."
Caremark believe that if their care workers feel at home and valued in their amazing family, they will want to stay and encourage others to join. It’s important to Caremark that their care workers hear, feel and understand that what they are doing is for them and realise they are important to all.
So, Caremark feel their campaign will help each one to focus on the important things – to work with compassion, professionalism and integrity – no matter where they sit within the company. If they respect, trust and care for each other they will truly be working as one team with one goal.
That way Caremark will be a brand which leads and inspires others follow, and indeed, a powerful force of good for those they serve, as they work each day creating the mark of excellent care.
16th April 2019
The team at Caremark Plymouth are celebrating after receiving an outstanding rating from the CQC.
31st January 2019
Caremark reveals revolutionary new care service at franchise conference and awards.
9th January 2019
Beating off bigger and longer-established brands Caremark has achieved 7th place in Elite Franchise’s Top 100 list.
8th January 2019
Caremark welcomes Alan Frew and Sharon Kemp to their Head Office team.
3rd December 2018
Caremark welcomed its largest ever group of new franchisees to the network in November.
4th September 2018
Caremark’s acting Managing Director David Glover was interviewed by BBC journalist and top broadcaster Sue Dougan on Share Radio.
26th June 2018
Every summer Caremark holds a fun social day for all their franchisees.
29th May 2018
Public votes place Caremark in the Top 20 providers of home care in regions across the UK.
I researched various sectors before reaching the decision that domiciliary care offered the sustainability and a straightforward business model which allowed for positive cashflow and personal reward.– Charles Folkes, Caremark Redcar & Cleveland
Since I joined, Caremark has done everything they promised they would do. The support has always been there and Kevin Lewis has even come out and given me a morale boost when I've needed it.Amarjit Gill, Caremark Redditch & Bromsgrove
After doing some research, there was really no doubt in our minds, that the only choice we would be happy with would be Caremark, given the emphasis on care and not profit.– Richard Magrath, Caremark North Down, Ards & Belfast
CEO and founder of Caremark Kevin Lewis has over 25 years of experience in the UK home care sector
A strong ratio of 15:1 between franchisees and Regional Support Managers