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Spoton.net Case Study
Spoton Success For John Wright.
Meet John Wright, the local it'seeze website consultant for Horsham. John uses his extensive background in sales and marketing to sell, market, and consult on the range of professionally designed it’seeze website packages as part of the Spoton.net franchise.
Franchise Information
  • BFA Membership Status-
  • UK Years Established9 years
  • Current UK Coverage40%
  • Franchisee Support Staff25
  • Personal Investment Req.£5,000
  • Total Startup Cost£9,995
  • Home-based business locationYes
  • Business to business servicesYes
  • Franchisee operates individuallyYes

Spoton Success For John Wright

What’s it really like to join a successful website franchise and hit the ground running? A year after partnering with Spoton.net, John Wright reflects on his experience so far.

Spoton.net - John WrightHaving previously worked in the building and construction industry, John decided it was time to take his career in a new direction. He now uses his extensive background in sales and marketing to sell, market, and consult on the range of professionally designed itseeze website packages as part of the Spoton.net franchise – here’s why:

Why did you decide to partner with a franchise instead of starting your own company?

I wanted to run my own business, but I didn’t have a trade or profession that provided me with an obvious choice for which type of business to set up.

I was also aware that having a proven business model and established brand to work with as part of a franchise opportunity would provide me with a much higher chance of success than starting a business from scratch.

What made you choose Spoton.net over other franchises?

There were many reasons! The three that made the Spoton.net franchise really stand out to me though were:

  1. The business model for this digital marketing franchise requires that franchisees be successful in order for the franchisor to be successful. This was important to me as it meant that ongoing support would be far more readily available than if the franchisor was just looking to make money from the upfront investment and/or ongoing fees.

  2. Although there are of course brand requirements that need to be met, franchisees are generally free to run their own businesses as part of the Spoton.net internet franchise. I did not want to take on a franchise only to find that it was as tightly controlled as if I were employed – that freedom was – and still is - a major advantage.

  3. The product! I had no particular product in mind when I was looking at franchises, but I knew that it needed to be in demand, innovative, affordable, and something that was interesting to sell – itseeze websites absolutely fitted the bill.

How did you benefit from attending a Discovery Day?

Spoton.net Franchise - John Wright Case StudyI was already very interested in joining Spoton.net before attending the Discovery Day at Head Office, but naturally I had a lot of questions, and also wanted to know more about how I could make a success of running a website franchise.

During the Discovery Day, I was able to meet all of the Spoton.net team, which meant that I could build a true picture of the product, the franchise process, the company culture, and more.

At no point was I sold to or put under pressure to make a decision. Quite the opposite in fact, as I was told that the team would not take a decision until I had gone away and thought about it – this also gave them time to decide if I was the right fit for the franchise myself.

The Discovery Day was a brilliant experience overall, as it provided me with every piece of information that I needed, and I left more certain than ever that I wanted to partner with Spoton.net.

What aspect of the role do you enjoy most?

It’s a really varied role, but what I really love is working with such a wide variety of businesses, some of which I never even realised existed!

I also enjoy seeing the delight from clients when their website is created, and the relief they express at how much easier the process is than they expected.

What has been your biggest challenge to date?

There’s a lot to do when you first start your digital marketing franchise, and it can seem overwhelming!

Fortunately, Spoton.net provided me with a ‘Best Practice Guide’, which contained lots of information and advice from other franchisees to help me prioritise everything that needed doing. I was also able to work with Spoton.net’s Business Development Manager, who guided me through the process of operating my new business.

Now a year into running my Spoton.net franchise, I have become very particular about how I spend my time, planning well ahead and also outsourcing tasks to people within my network where possible.

What advice would you give prospective Spoton.net franchisees?

Although you’re following a proven business model, you’re still starting a new business, and it will take a little time for you to establish yourself and identify what works best for you when selling web design and digital marketing services to local businesses.

You’re given everything you need to run a successful internet marketing company when you join Spoton.net, but you shouldn’t put added pressure on yourself by expecting too much from day one. Give it time, put in the effort, and follow the advice of the Spoton.net team and other franchisees, and eventually you’ll reap the rewards of all your hard work!

If, like John, you think that the opportunity to run your own website company could be the change in career you’re looking for, just click below

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Oliver Brock has recently expanded his business affirming that Spoton.net is, indeed, a proven business model.

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Spoton.net stood out to Rob Davies as the right franchise to utilise his commercial background whilst presenting an exciting new challenge.

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What Our Franchisees Say

At first I wasn’t sure Spoton.net was for me because you could write what I knew about websites on a postage stamp! However, other aspects of the business appealed to me, such as having low overheads, working from home and having an extensive protected territory. I attended a discovery day and after meeting the Head Office team, I just knew Spoton.net was right for me.Steve Axtell, Northampton

Nothing motivates me more than when I get a call out of the blue from someone who’s heard from a satisfied client about the service I offer and they too want an it'seeze website!Phil Revill, Nottingham

Having attended a discovery day at the Spoton.net Head Office, I was very impressed with the quality of the designs and the investment in technology. Meeting all the team during my visit convinced me that this was a franchise business that I wanted to work with.Rob Davies, Ryedale

Why Choose Us

Work from home

Highly automated, recession proof business

In control of your own business with support from Head Office


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