WhiteCollarFranchise Executive and Management Franchises & UK Professional Business Opportunities For Sale
Riverford Organic Case Study
David & Josie Yems talks to us about why they started their Riverford Organic business and the day to day running of the business.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established30 years
  • Current UK Coverage90%
  • Franchisee Support Staff7
  • Personal Investment Req.£30,000
  • Total Startup Cost£30,000 approx
  • Home-based business locationYes
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
  • Franchisee operates individuallyYes
Next Steps

David & Josie Yems run their Riverford Organic business in Royal Tunbridge Wells

David & Josie Yems talks to us about why they started their Riverford Organic business and the day to day running of the business.

Name: David & Josie Yems
Location: Royal Tunbridge Wells
Franchise: Riverford Home delivery

Riverford Organic - David & Josie YemsWhy did you go down the franchise route? And why did you choose your franchise?

We chose franchising as it gave a certain element of support and security with regards to planning/supply/marketing etc unlike setting up on our own, also there was an existing income from the territory so we didn't have to grow from £0 income.

We chose Riverford as we were customers when I had my first child and wanted to try to keep to an organic diet. We liked Riverford’s ethics and felt that we would really like to work in something we felt passionately about i.e. fairtrade, organic, sustainable farming.

What did you do before taking up a franchise?

I was an Events Manager in London and David was a Photographic Studio Manager, completely different to running a vegetable box home delivery franchise!

How did you raise the finance?

We did a Business Plan presentation to the Bank and had approval for a five year Business Loan.

What training and support did you receive initially and ongoing?

We were shown how to use the in house customer management system and the accounting system, and spent time with various departments at the farm in Devon. To be honest though, our best learning and support came from spending time with the previous Franchisee.

What is a typical day for you as a franchisee?

David or our Driver is up and out at 4am to get to the hub to load the vans and start deliveries. I get up at 6.30 to print out the driver paperwork for the following day before I get the kids up.
Once I have done the school drop off, I return home to do the messages/round allocation/debt chasing/customer calls/marketing/book-keeping etc. This can take anything from two to four hours.
David is usually back mid-afternoon, unless the van requires any maintenance work, and I do the banking. Once the kids are in bed I do a final check of customer emails and phone messages to see that they are all ok to process overnight.

What challenges have you faced?

Winter is our biggest problem weather-wise, especially at Christmas when people are relying on their delivery. When the van requires maintenance, it is always a challenge to try and get it to the garage to be fixed as we use it at least five days a week. Driver recruitment has also been hard: finding the perfect driver is tricky. Our drivers are, after all, the face of Riverford to our customers and are therefore much more than simply a delivery driver!

Has becoming a franchisee changed your life, if so how?

Yes! Working with your partner can be difficult, so try to make sure you have some time away from the Business. The plus side is that I have been able to work around having children and been able to keep them at home with me.

What marketing/promotional tools do you use to grow your franchise?

In order for our business to continue growing, we need to acquire new customers from many different sources.

Our most engaged customers come from activities where we can talk to them face to face, such as shows and open van events. This enables us to answer any questions they have before taking the step to become a Riverford customer.

We use other methods of marketing such as leafleting, door – to – door campaigns and the use of established deal sites such as Groupon.

We also carry out marketing activities and events to ensure that our customers are happy and continue to order with us. We achieve this by inviting our customers to events such as our Farm Pumpkin Days and any Riverford Supper clubs we have organised in the local area.

Marketing is a very important aspect of our role and something we will always look for new ideas and opportunities in.

What differentiates your franchise from the competition?

Us! Our biggest strength I think is our customer care, I know nearly all of our customers and have regular contact with many of them and I think that this has built loyalty over the years. They really do get a personal service.

In your opinion, what makes a successful franchisee?

Time management: being able to allocate specific tasks to specific times and sticking to it! I tend to get caught up in the small stuff too much sometimes, which then takes time away from marketing, which is often the last job on the list but the most important. Also being able to switch off, another thing I’m not good at!

What advice would you give to someone thinking of buying their first franchise?

Really break down your financial Business plan and check that you have included as much detail as possible to give you an accurate idea of your profit at the end. When you feel that the business will be financially viable, make sure you spend a few days with a driver or in the office in your area as each Franchise is run differently. You really need to know what will be expected of you in your area specifically.

Find out more about franchising with Riverford Organic by clicking below

Tim and Jacqui Rix Run Their Riverford Organic Business in South BuckinghamshireTim and Jacqui Rix Run Their Riverford Organic Business in South Buckinghamshire

Tim and Jacqui Rix bought their Riverford Organic franchise in South Buckinghamshire in 2011 and haven’t looked back.

Riverford welcome their latest franchiseeRiverford welcome their latest franchisee

Nick Kington is the latest franchisee to join Riverford’s network of veg box delivery teams.

Jim & Anna Harbridge run their Riverford Organic franchise in PortsmouthJim & Anna Harbridge run their Riverford Organic franchise in Portsmouth

Jim Harbridge talks about why he and his wife Anna chose a Riverford franchise and what his daily life as a Riverford franchisee entails.

Gareth and Gill Rossiter are Flying High with RiverfordGareth and Gill Rossiter are Flying High with Riverford

Gareth and Gill Rossiter talk about their trajectory from a world of jets and planes to running their own Riverford Organic veg box delivery business in Dorset.

A year on with Iain and Liz PocklingtonA year on with Iain and Liz Pocklington

Iain and Liz Pocklington own a Riverford Home delivery business covering Darlington & the Dales.

James Negus Went Back to his Roots with Riverford OrganicJames Negus Went Back to his Roots with Riverford Organic

James Negus took over Riverford Organic in Bury St Edmunds and has turned the business around.

Charlie Bush throws in the trowel for a business on a plateCharlie Bush throws in the trowel for a business on a plate

It was while investigating the competition that Charlie Bush decided to ditch dreams of veg box supremacy and join Riverford Organic.

Paul Jardine, a Riverford case studyPaul Jardine, a Riverford case study

Paul Jardine talks about why he invested in Riverford.

Steve and Lynn Allen, A Riverford Organic Case StudySteve and Lynn Allen, A Riverford Organic Case Study

Riverford Organic customers Steve and Lynn Allen decided the time had come for change and started their own Riverford Organic business.

Gunning for OrganicGunning for Organic

From the RAF to his own Organic Franchise - An Interview with Chris Hayton

Mush-room for ImprovementMush-room for Improvement

An Interview with Riverford Organic Franchisee, Hayley Dwyer

Ex-high powered salesman starts new life with Riverford OrganicEx-high powered salesman starts new life with Riverford Organic

Matt Falkner and wife Jane re-mortgaged the family home in order to buy Riverford Organic’s Exeter veg box delivery franchise.

Dorset Riverford Through to Franchisee of the Year Awards FinalDorset Riverford Through to Franchisee of the Year Awards Final

Chris and Holly Galley, are through to the Franchisee of the Year Awards Final.

From the Public Sector to the Open RoadFrom the Public Sector to the Open Road

Vanessa Cook - A Riverford Organic Franchisee Case Study

Life Changing Events for Franchisee Mary WatsonLife Changing Events for Franchisee Mary Watson

When Mary Watson and Husband Chris decided to embark on a new life in business together, they had no idea it would coincide with so many other life-changing events.

Through 'Baptism Of Fire' Riverford Organic’s Newest Franchisee Stays Cool as a CucumberThrough 'Baptism Of Fire' Riverford Organic’s Newest Franchisee Stays Cool as a Cucumber

33-year-old, dad-to-be, Jim Harbridge has stepped into a new life with Riverford Organic.

Multiple Franchises, Multiple profits with Riverford OrganicMultiple Franchises, Multiple profits with Riverford Organic

Northern-based Riverford Organic franchisee, Alan McInnes, started his business in Warrington and Widnes just two years ago.

What Our Franchisees Say

It feels good to be investing in a company that has such a strong code of ethics and isn’t all about making more money.Jo & Phil Limb, North Devon Home Delivery

Riverford franchisees have a level of independence that means we feel supported and not restricted.Liz Sowden, Dorking & Horsham Home delivery

Trust in the Riverford Business planning process. It may seem time consuming and complicated at the outset but is based on sound /tried and tested principles. If you follow it’s logic it'll give you a great steer and provide a solid base for achieving success.Hilary Garnham, Somerset West Home Delivery

Related Franchise Categories
Related Franchise Types


Executive franchises and Management franchises from White Collar Franchise. Explore starting a professional business to business franchise, management franchise or executive franchise opportunity. UK Franchise news, franchisee case studies and franchise resources are all available to help start your own white collar franchise.

Latest News
To subscribe to our newsletter about the latest franchise opportunities and information, please enter your email address:
Latest Tweets

Take a look at the #franchises other people have been requesting this week - t.co/0TXl3jp5O1 #Franchiset.co/7uQ4L8Vgt3

7:01 PM Jul 20th

Interested in a Franchise... Not Sure Where to Start? - t.co/fI97fpUNFI #MatchPoint #franchiset.co/o5dPAdAWV4

10:15 AM Jul 19th
You have selected no franchises Complete your requests