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Healthcare Practice Case Study
"Customer care makes Dan the best in the business"
Uckfield man and WPA partner, Dan Wade says that looking after his customers has been the key to his success.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established12 years
  • Current UK Coverage80%
  • Franchisee Support Staff15
  • Personal Investment Req.£4,500
  • Total Startup Cost£9,200
  • Home-based business locationYes
  • Business to business servicesYes
  • Franchisee operates individuallyYes
Next Steps

"Customer care makes Dan the best in the business"

Uckfield man, Dan Wade says that looking after his customers has been the key to his success. Dan, 24, is a partner with WPA, a not for profit medical insurer, providing policies to small and medium-sized companies around Crawley and Gatwick. In January 2012 he was named WPA Partner of the Year and became the youngest-ever member of the award winning company's regional board of directors.

WPA Franchisee - Dan Wade"My success is largely down to my focus on customers and links with the local community," says Dan, who has been a WPA partner since September 2009.

Investing in the Healthcare Practice meant setting up in business for himself with the support of WPA. Now he provides medical cover for over 1,000 local business people, ranging from self-employed sole traders to companies of all sizes including a number of large employers.

"Employees cannot afford to wait for hospital appointments, so I can arrange for them to get treatment or hospital stays to suit the needs of the business. They all have my contact details so that they can call me whenever they have a question – my job is to put their minds at restsays Dan.

He quotes the case of a local motor mechanic who needed a hip replacement. "He faced a long wait for NHS treatment but WPA was able to arrange it at his convenience, so he was in and out of hospital within two weeks. WPA helped him take control of his recovery," says Dan.

At another local company, a Director needed hospital treatment, but the company was particularly busy in the run-up to Christmas. "We helped him arrange his treatment in January, when the business could run without him," says Dan.

Meeting the local business community is one of Dan's major enthusiasms. "I visit all my customers two or three times a year to check and improve what WPA are doing for them. Exceeding our customers expectations is what marks WPA out from the crowd – our DNA is to treat others as we would expect to be treated ourselves.”

Dan continues,I also help my corporate customers by running seminars to explain what employees are entitled to. This saves the employer time and means staff appreciate their employer more."

A keen networker, Dan frequently starts his day with a business breakfast meeting and spends his evenings at less-formal business gatherings. He also communicates on Twitter and the online business network LinkedIn, where he posts updates about new developments in medical insurance.

He is also a keen campaigner. "As part of the Crawley and Gatwick Diamond Business Association, I am lobbying for improvements to Gatwick Airport station," says Dan, who is also a keen sportsman, playing wing or full back for Lewes Rugby Club, and cricket for Ringmer.

As a corporate member of Sussex Cricket Club he organised a charity lunch last year where the speaker was Jason Leonard, England's most-capped player. The event raised £2,500 for the Wooden Spoon charity, providing funds for local projects such as improvements to Chailey Heritage School. "It is important to put something back into the community so I hope to run a similar event later this year," says Dan.

"With help and support from WPA my work has become my passion, bringing the best quality healthcare to my customers, all of whom have become friends."

To find out more information about WPA Healthcare Practice click below

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For Matt Trapnell WPA Healthcare has led to a fulfilling second career.

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Meet, David O'Toole, a member of the WPA Healthcare Partner Team.

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Mark Tomlinson joined WPA in September 2010 as a franchisee in the South West.

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Gavin Flaxman joined WPA as a Healthcare Partner in 2013 and is based in central Surrey.

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Seven years ago Phil Arnold became his own boss as a WPA Healthcare Partner.

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Lynda Buntin was recently named as WPA Healthcare Partner of the Year and talks about her business in Northampton and Peterborough.

Wendy Pake has built a successful career as a partner with WPA.Wendy Pake has built a successful career as a partner with WPA.

"The WPA opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."

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Discover what your life could be like as a WPA partner through Uel Campbell.

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When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former supplier and eventually join the company.

A Day in the life of WPA Partner - Lorna SmithA Day in the life of WPA Partner - Lorna Smith

"There’s far more to being a partner with WPA Health Insurance than selling insurance policies", find out from WPA partner Lorna Smith

What Our Franchisees Say

I took up my Healthcare Partnership 7 years ago. It has been one of the most enjoyable and rewarding stages of my career. I have grown my customer base and income substantially year on year and my husband and I now run 2 franchises. We have found them to be an innovative, supportive and generous franchisor.Tina Kemp, Account Director, Mentor & Healthcare Franchisee

Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.Catherine Bennett – Healthcare Partner since December 2014

The Healthcare Practice is unique… I’ve never worked with a company that look after you so well. Joining them was the best decision I have made in my life, hand on heart.Bob Grace, Board Chairman

Why Choose Us

A not for profit organisation that really cares about customers

Award winning customer service

Build a solid and sustainable long-term business

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