Enfields

Enfields – The 21st Century Estate Agency and Lettings Company With Old Fashioned Values

Enfields was established in 1999 by Robert Mott and Elliott Trodd - two forward thinking estate agents with a mission - to provide complete solutions to customers buying, selling and renting property, delivered with an 'unbeatable' service. We made an instant impact on the local property industry and quickly developed an enviable reputation.

With sales of over £5 million and high profit margins, we have been awarded a number of titles over the years that reflect the first class level of customer service we provide;

• Winners of independent surveys such as For Sale Sign Analysis on numerous occasions
• Gold Award for Best Medium Agency at Estate Agency of the Year Awards in 2005 and 2006
• Bronze Awards for Lettings and Technology / Web in 2006
• Coveted Judges Award given to managing director Robert Mott for his contribution to business at Hampshire Life and Wave fm Business Awards September 2006

Enfields have always strived to achieve best practice since we opened our first branch in January 2000, always pushing the boundaries of what is possible. And in 2006, we launched our 3 Franchises in 1 programme (Estate Agency, Lettings and Financial Services) to open up our systems, culture and procedures to like-minded entrepreneurs and business people.

…but do I have what it takes?

Regardless of your background, you need to be driven, hard working and 100% committed to the business. Good communication skills and the ability to manage a team are essential as you will be employing staff from day one. If you are tired of making money for other people and want to build your own market leading property services business, then Enfields could be the answer. With the support of a trusted and reputable brand behind you, let’s open the door to your future with the Enfields Franchise!

Hear it from our franchisees...

Enfields scheme is a fantastic concept and very unique compared to other franchises out there. It not only provides you with a strong brand but also with recruitment, training, finance solutions, marketing, administration and much more to ensure your business is successful. All the complexity has been taken out of starting my business so that I can get straight on with the day-to-day management.
Gavin Andrews - Enfields Basingstoke

Enfields' success is based on having the best resources and the best people so that unbeatable customer service is delivered at all times. This is demonstrated in the company's ability to maintain a market leading position and win some of the most prestigious awards in the industry. Launching under this reputable brand has been the best business decision I have made in establishing my own estate agency. From day one the Portsmouth team can provide customerswith access to the latest services through advanced technology and marketing systems. And the best thing is, the Managing Director Rob Mott is in constant communication – he really wants me to succeed. I can tap into his extensive knowledge of estate agency any time I need to.
Ralph Page - Enfields Portsmouth

Enfields' franchise scheme has provided me with the perfect balance of support and the freedom to establish my own company. Coming from a non-estate ageny background, having the right training and access to a working business system has been paramount but I have brought my local knowledge and own ideas to the table and as a result the Leeds branch has made an impressive start. Even other agents have complimented me on the impact the branch's opening has had! The franchise support structure surpasses even my expectations. My franchise support manager is always available to answer my questions. And when he is in the branch, he can immediately see areas where I need to apply more focus. My results naturally improve after such inputs.
Chris Heaps - Enfields Leeds

After working for Enfields for many years and steadily progressing to Branch Manager of the Shirley office I had a personal ambition to start my own estate agency. I contemplated starting up independently but when Enfields announced they were franchising I decided it would be much better to invest in a system that has already proved to be extremely successful. Property is a competitive industry but when you are ahead of the game it can be tremendously rewarding. I have witnessed first hand how Enfields operate to maintain a market leading position and I am now looking forward to adopting the high profile brand and award winning systems that will make my own company a success.
Chris Grier – Former Enfields employee and now Enfields franchisee

Stand out from the crowd!

• Enfields have developed cutting edge IT systems and procedures that have been implemented within the business - ensuring that staff time is always optimized. This makes selling property as pain-free as possible for the vendor and agent alike.
• Staff members are trained and developed continuously. As a successful estate agent, we have put in place solid recruitment processes to attract talented individuals. We have also developed clear management procedures to ensure that individuals are performing as expected, and that the team delivers exceptional results.
• Proactive estate agents engage in continuous marketing communications, and we provide the tools for ensuring that franchisees build awareness in their local market: Successful estate agents not only spend their advertising budgets wisely across online and offline media, they also develop ongoing PR, sales promotions and direct marketing programmes to ensure maximum exposure to a targeted audience.
• Salesmanship is often the key to winning the instruction, so top agents always ensure that the prospective customer (vendor) fully understands what makes them different to other estate agents. Sales training forms a significant part of the Enfields Franchise training programme to ensure all Franchisees are fully equipped in this area.
  
  

It is for these reasons that Enfields are now a highly profitable company, and franchisees can benefit directly by operating in this way from day one, which means they will build their market position as quickly as possible and potentially be in profit in the shortest possible timescale. 

What training do you provide?

Once you agree to become a Franchisee, you've paid your fee and recruited your team; the first stage of your new business is training. All training days are based on Enfields extensive operations manuals, designed to ensure you and your team commence business with all the knowledge you need to be successful. This is broken down into 2 stages:

1.  Branch open days - You will be invited to view a branch as part of your decision process for taking a franchise. But you are also welcome to spend further time to shadow Enfields staff and franchisees as they go about their daily business. This will enable you to see what it’s really like to manage an estate agency.

2.  Masterclass and hands-on learning - Incorporating all aspects of 21st century best practice in estate agency in a 10 day class including:

• Customer communications
• Management / leadership
• Valuations
• Selling skills
• Progressing the house sales process
• Management Information Systems etc

You will also have a specialist field support manager assigned to you for the first week after training to ensure you are able to put everything into practice.

What level of support can I expect on an ongoing basis?

From the moment you become an Enfields Franchisee, we begin working with you to find premises, assist in business planning, researching your territory, finding staff and so on. Once you open your branch, we are with you all the way, that is why we have such a low staff turnover.

We have no more than 10 franchisees for every field support manager, making us one of the most dedicated Estate Agency franchises available. We are also continually building the support team to ensure our franchisees always have someone to turn to, ensuring you have all the contact and ongoing support that you need as you strive to build your own successful business - whatever it takes!

Other income streams…

Lettings - There is an additional fee to take our lettings model and this includes all of the detailed training you will need (ARLA membership, legislation, IT and systems etc). Providing lettings is a key part of becoming a fully-fledged property services company and the service will perfectly complement your estate agency business providing a valuable income stream. We offer a range of customer service levels:

• Silver (finding tenants)
• Gold (collection of rent)
• Platinum (a fully managed service)
  

Financial Services – This enables you to “own” your own mortgage advisor (in-branch) and to gain up to 70% commission fees on every mortgage that is successfully processed as a result of your recommendations. This is unique in the industry and will provide a real boost to your bottom line!

Surveying / Conveyancing / HIPs - Our surveying, legal and HIPs providers will pay you commissions on successful referrals.

Land and new homes - We will show you how to build relationships with local builders to help them acquire land, and market their properties.

Foreign properties - Our foreign property partner will pay you generous fees on any properties they sell as a result of your referrals.

Will my territory be exclusive?

Yes, you will be the only Enfields branch in your local area - no other office will be allowed to market properties in that territory. Each territory is carefully planned and mapped (based on specific criteria) with extensive research carried out on the competitive dynamics of the market so you know what you are up against from day one.

Each territory is designed to enable you to grow a thriving business from your branch - with an option to reserve adjoining territories to expand into when the time is right. This ensures that you "own" as wide an area as you feel comfortable with. This is very important if you are considering opening in a large urban conurbation.

Next Steps…

• Register your interest
• You will be contacted by a member of our dedicated team to discuss your interest in an Enfields franchise
• Providing both parties are happy to proceed, and informal meeting will be arranged with Enfields Head Of Franchising
• Branch visit and MD meeting takes place
• Deposit paid and pre-agreement signed
• Territory researched and premises found
• Shop fitted out
• Staff hired
• Team trained
• Branch launched
  

The total amount of capital required to launch an Enfields Franchise does vary by size, location and other factors. However, the average is somewhere between £ 100,000 and £ 120,000. We have good links with all the major lenders who (subject to status) will be willing to lend up to 70% of the total capital required. We will also assist successful applicants in the business planning process .