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WSI, the world’s #1 franchise offering Internet marketing solutions, organized a 2-day digital marketing information exchange event in Monterrey on January 11 and 12, 2010.
Local franchise offices (Internet Marketing Consultants) convened at the Hilton Garden Inn this week to share cutting edge digital marketing strategies, including lead generation, paid search marketing, search engine optimization, social media marketing, content marketing and online brand building.
The “think tank” event was facilitated by Francois Muscat, a recognized Internet and search marketing expert in South Africa, who leads the industry of online marketing in his region. He is a sought-after speaker at Internet marketing conferences worldwide and has presented at numerous international seminars.
Ron McArthur, President of WSI, says, “With the emergence of new media tools and technologies, business owners have a number of channels through which they can communicate with their audience. Digital marketing allows companies to build their online credibility, enhance their brand reputation and engage in real-time conversations with their target audience. This strategy sharing event in Monterrey offered a platform for collaboration among the local franchise offices, where they exchanged cutting edge tactics to provide advanced digital marketing strategies to their clients.”
More than 30 local franchise offices attended the 2-day event, and each participant left the “think tank” with additional strategies and best practices in digital media marketing, including lead generation, online credibility, customer communication, content marketing, social media marketing as well pay-per-click and search engine optimization. WSI conducts similar expert exchange events all over the world to allow its franchise network to collaborate on leading edge tactics of the Internet space.
Alberto Ferreiro, WSI Area Representative for Northern Mexico, says, “I was so pleased with the enthusiasm of the great minds that came together for this event. The local franchise offices are very experienced in offering advanced Internet solutions to the business community in Mexico to help them increase revenues. I was very impressed with the amount of knowledge and expertise that was shared, especially by South Africa’s leading Internet marketing expert, Francois Muscat. The techniques shared were invaluable to those who attended and will further equip them to execute advanced digital media strategies for their clients. This was an exceptionally productive ‘think tank’ event.”
Ron McArthur, President of WSI, mentioned that WSI takes pride in leading the change in the fast paced Internet marketing space. Therefore, staying abreast of how to best leverage the power of the Internet to help local business owners profit online is one of WSI’s top priorities.

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