BCR Associates, the leading business cost reduction franchise is embracing the benefits of social media to support its business development strategy
BCR Associates, the leading business cost reduction franchise is embracing the benefits of social media to support its business development strategy – both in terms of driving franchise recruitment and generating new clients.
The company now has a dedicated Online Marketing Co-ordinator - Sarah Revell - who is initially focusing on raising awareness of BCR Associates’ by improving its presence on business to business focussed social media forums such as LinkedIn and Twitter.
An internal training initiative to enhance BCR Associates’ staff and franchisees’ knowledge of social media has also been launched, which provides practical guidance on how to optimise a LinkedIn profile / launch a Twitter account. Staff based at the Exeter head office and franchisees operating under the BCR Associates brand, are already reporting a positive response to the training as a cost effective and highly efficient route to making contact with potential new business targets and improving client relationships.
Since the launch of the social media training in December 2011, BCR Associates has witnessed an impressive 400% increase in its Twitter following.
Commenting on the campaign, co-founder Richard Dormer says “The BCR Associates brand has always strived to remain at the forefront of innovation, both in terms of the products and services we offer, but also in the overall operational aspects of our business. We shun the stereotypical view of cost reduction consultants and actively promote the fact that ‘we are different’, positioning ourselves as a forward thinking, constantly evolving company with our finger very much on the pulse of modern day business practice. Capitalising on the huge benefits associated with a well thought out social media marketing strategy is therefore a natural move for us and we are delighted with the results achieved to date”.
To catch up with BCR Associates’ latest news follow them on Twitter (https://twitter.com/#!/BCRAssociates) or LinkedIn (http://www.linkedin.com/company/bcr-associates).
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