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Auditel Consultant runs in the 2010 Italian Marathon on behalf of the Neuroblastoma Society

22nd November 2010

"The Italian crowds had turned out in their thousands all along the route to cheer us on and were doing a sterling job at this point" - Carl Windsor, Auditel Franchisee

Carl Windsor owns an Auditel franchise, a specialist cost and purchase management consultancy, and Ken Allan is the Training and Procedures Director for ConocoPhillips.

Carl explains: “The main reason my Squash colleague, Ken and I decided to run the Italian Marathon was that it gave us the opportunity to combine a European driving holiday with a visit to the home of Italian exotica; Ferrari, Lamborghini, Maserati and Zonda. This was the 23rd Italian Marathon and a memorial to the late, great, Enzo Ferrari, founder of Ferrari who was an athlete before becoming a motor racing legend.

“We decided to choose the Neuroblastoma Society as the charity to support, after a meeting with a colleague, Tori Oldridge, of Bounce PR. Neuroblastoma is a rare and aggressive form of childhood cancer. This charity is very close to Tori’s heart as it was set up by her parents after her younger brother died of the disease.”

Around 3,000 people participated on the day, which included a Skating Marathon, Wheelchair Marathon, and a half and full marathon. Carl recalls: “ As daylight broke we found ourselves outside the Ferrari factory gates. The weather was fine and dry although chilly first thing. It was expected to be sunny and around 18 to 20 degrees during the event.

At the half marathon stage things were looking good with a time of 1 hour 55 minutes, all the refreshment stops along the way (every 5km’s) being fully stocked with water, juices, fruits and other goodies which meant that everyone was fully charged and rehydrated – the Italian hospitality never failing.

“After 38 kilometers, things began to get a little difficult, our legs began to cramp up quite severely. This meant having to adopt a strange ritual of stopping and squatting down for a few moments and then jogging a little, before having to repeat the same procedure again. The final two or three miles were excruciating, but we certainly were not going to give up at this stage. The Italian crowds had turned out in their thousands all along the route to cheer us on and were doing a sterling job at this point.”

To rapturous sounds of encouragement and applause, Carl and Ken crossed the finishing line in Carpi town centre absolutely exhausted but elated. Carl concludes:” My time was 4hours 9 minutes and Ken, 4 hours 25 minutes. With no injuries and hardly a blister between us, but just very tired and aching joints.”

Carl and Ken have raised nearly £800 so far towards their target of £1,000. Donations may still be made on www.justgiving.com/Carl-Windsor.

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Further Information

Franchise Information

BFA Membership Status

Full

UK Years Established

18 years

Current UK Coverage

50%

Franchisee Support Staff

Personal Investment Req.

£20,000

Total Startup Cost

£36,000

Home-based business location

Business to business services

Part of a collaborative franchise network

Why Choose Us?

Auditel offer a robust and proven business model

What Our Franchisees Say

I’m in my 30’s and my Auditel business makes me £15,000 a month. This affords me the lifestyle I want including frequent family holidays to our second home in Turkey.