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WPA Franchisee Profile - Wendy Pake

22nd December 2011

Wendy Pake has built a lucrative career as a franchisee with WPA Healthcare – and the company is looking for more like her.

‘I had to find a way to provide for my two children quickly,’ says Wendy, from Edinburgh. ‘The WPA opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could sell.’

Wendy took the training course and within a year business took off.

‘Once I had sourced my first customers they referred me to others and pretty soon I had a sports car and was paying off my mortgage early,’ says Wendy.

Franchisees with ethical, not-for-profit company WPA sell medical insurance to companies and individuals, working from home or an office.

‘It helps that we use a gentle approach,’ says Wendy. ‘I earn far more than most women I know, and as a self-employed company representative I can fit my work around the family.’

She says: ‘Health insurance sounds like a man’s world, but it’s not. I think women are especially suited to it. Some customers feel more comfortable giving their medical history to a woman.’

Berkeley Harris, Director of the Franchise Team at WPA, says: ‘Many women posses the empathy and communications skills that help build trust with customers. This also contributes towards long-term customer relationships.’

The £7,500 franchise fee covers training, a two year mentor programme, and ongoing support from the company. A returnable £2,500 ‘fidelity bond’ is also payable.

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WPA Franchise Case Studies

Wendy Pake has built a successful career as a franchisee with WPA.
31st August 2012
The WPA opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice.’

'Customer care makes Dan the best in the business'
24th April 2012
Uckfield man and WPA franchisee, Dan Wade says that looking after his customers has been the key to his success

Social Networker
9th January 2012
Discover what your life could be like as a WPA franchisee through Uel Campbell

WPA Frachisee Profile - Robert Westhorp
23rd December 2011
When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former...

A Day in the life of WPA Franchisee - Lorna Smith
8th April 2011
There’s far more to being a franchisee with WPA Health Insurance than selling insurance policies, find out from WPA Franchisee Lorna Smith

Further Information

Franchise Information

BFA Membership Status

Full

UK Years Established

112 years

Current UK Coverage

80%

Franchisee Support Staff

Personal Investment Req.

£9,200

Total Startup Cost
£9,200

Home-based business location

Business to business services

Franchisee operates individually

Why Choose Us?

Build a solid and sustainable long-term business

What Our Franchisees Say

I took up my WPA Franchise 7 years ago. It has been one of the most enjoyable and rewarding stages of my career. I have grown my customer base and income substantially year on year and my husband and I now run 2 franchises. We have found WPA to be an innovative, supportive and generous franchisor.