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WPA Healthcare Practice Case Study
"The Healthcare Practice opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."
WPA Healthcare Practice Case Study
Franchise Information
  • BFA Membership Status
  • UK Years Established14 years
  • Current UK Coverage80%
  • Franchisee Support Staff15
  • Total Startup Cost£9,200
  • Home-based business locationYes
  • Business to business servicesYes
  • Franchisee operates individuallyYes
Next Steps

Wendy Pake has built a successful career as a partner with Healthcare Practice.

Wendy Pake has built a successful career as a partner with Healthcare Practice.  "I had to find a way to provide for my two children quickly," says Wendy, from Edinburgh. "The Healthcare Practice opportunity attracted me. I had no medical or sales background but I knew I was good with people and felt I could provide advice."

wpa Franchisee -Wendy PakeWendy took the training course and within a year business took off. "Once I had sourced my first customers they referred me to others and pretty soon I had a built a strong customer base," says Wendy.

Partners with ethical, not-for-profit company WPA provide advice on Healthcare Practice medical insurance to companies and individuals, mostly working from home.  There is no need for premises or stock.  "It helps that we use a gentle approach," says Wendy. "I earn more than most women I know, and as a self-employed company representative I can fit my work around the family."  She says:  "Health insurance sounds like a man’s world, but it’s not.  I think women are especially suited to it. Some customers feel more comfortable giving their medical history to a woman."

The ideal partner has high ethical standards and the ability to build strong relationships with individual and corporate customers.  They must have a strong desire to succeed and a glass half-full approach to life.  Healthcare Practice can teach, mentor and guide you through the rest.

To find out more information about the Healthcare Practice just click below

What made WPA Healthcare Franchisee, Alex Budd become a Healthcare Partner?What made WPA Healthcare Franchisee, Alex Budd become a Healthcare Partner?

Alex Budd, a WPA Healthcare Partner, talks about the transition he made just under three years ago

Mark Tomlinson Joined WPA Healthcare Practice in September 2010Mark Tomlinson Joined WPA Healthcare Practice in September 2010

Mark Tomlinson joined WPA Healthcare Practice in September 2010 as a franchisee in the South West.

Healthcare Practice Partner Profile - Simon MarksHealthcare Practice Partner Profile - Simon Marks

Simon Marks came from the banking sector and took over a well-established portfolio of customers in Northern Ireland in November 2012.

Matt Trapnell Has Found a Second Career with Healthcare PracticeMatt Trapnell Has Found a Second Career with Healthcare Practice

For Matt Trapnell Healthcare Practice has led to a fulfilling second career.

David O'Toole is a Member of the Healthcare Practice Partner TeamDavid O'Toole is a Member of the Healthcare Practice Partner Team

Meet, David O'Toole, a member of the Healthcare Practice Partner Team.

A day in the life of Gavin Flaxman, Healthcare Practice PartnerA day in the life of Gavin Flaxman, Healthcare Practice Partner

Gavin Flaxman joined Healthcare Practice as a Partner in 2013 and is based in central Surrey.

Phil Arnold second career, ethical companyPhil Arnold second career, ethical company

Seven years ago Phil Arnold became his own boss as a Healthcare Practice Partner.

Introducing Lynda Buntin from Healthcare PracticeIntroducing Lynda Buntin from Healthcare Practice

Lynda Buntin was recently named as Healthcare Practice Partner of the Year and talks about her business in Northampton and Peterborough.

'Customer care makes Dan the best in the business'"Customer care makes Dan the best in the business"

Uckfield man and Healthcare Practice partner, Dan Wade says that looking after his customers has been the key to his success.

Social NetworkerSocial Networker

Discover what your life could be like as a Healthcare Practice partner through Uel Campbell.

Healthcare Practice Partner Profile - Robert WesthorpHealthcare Practice Partner Profile - Robert Westhorp

When Robert Westhorp set off for The British Franchise Exhibition in Manchester five years ago, he had no idea that he would meet a former supplier and eventually join the company.

A Day in the life of Healthcare Practice Partner - Lorna SmithA Day in the life of Healthcare Practice Partner - Lorna Smith

"There’s far more to being a partner with Healthcare Practice than selling insurance policies", find out from Healthcare Practice partner Lorna Smith.

What Our Franchisees Say

My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it’s been the best decision that I’ve made.Ross Le Jeune - Healthcare Partner since 2016


The Healthcare Practice is unique… I’ve never worked with a company that look after you so well. Joining them was the best decision I have made in my life, hand on heart.Bob Grace - Healthcare Partner since 1999


Attending the open day at Head Office was extremely useful and helped reassure me that I was perusing a good opportunity. It allowed me to learn more about WPA, meet a number of staff and experience the culture and transparency of the organisation. It certainly played a crucial role in my decision making process about becoming a Healthcare Partner.Catherine Bennett – Healthcare Partner since December 2014


Why Choose Us

Award winning customer service

A not for profit organisation that really cares about customers

Build a solid and sustainable long-term business

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